I am so honored to have had the opportunity to communicate with some of my favorite rising stars who are making a name for themselves as conscious entrepreneurs. These ten ladies and gentlemen are paving the way for a new generation of creative business owners, and have been kind enough to share their favorite tips on my question;
“What is one tip you’d give to small business owners and entrepreneurs looking to take their web presence to the next level?”
My hope is that you will resonate with one (or many!) of these tips and take action to increasing your business’ online reach. We’d love to hear what piece of advice you plan to incorporate into your business in the comments section!
Alexandra Franzen | Writer & Communication Specialist
is a sought-after writing teacher and communication specialist. She dreams of a world where communication is easily understood and where every word leaves the world in a better place. She’s been featured on The Daily Love, Fast Company, Forbes and The Huffington Post, and more.
Alexandra’s first book — 50 Ways To Say You’re Awesome
— was released early this month. In addition, she runs an inspiring blog on how to write with style and ease at AlexandraFranzen.com
“Be shockingly, radically, almost ridiculously generous – and you won’t just be creating a website, you’ll be creating A Gift To The Universe.
Share how-to’s. Make connections. Offer resources. Don’t hoard your best ideas. Consistently show your audience that you’re a giver, not a taker. And then when you need help – or you’ve got something to sell? They will crush you with enthusiasm. Trust me.”
Bex Boruki | TV host & YouTuber, Fitness & Yoga Instructor
Rebekah “Bex” Borucki, founder of Bex Life
and the Blissed In wellness movement, TV host, fitness and yoga instructor, popular YouTuber
, backyard farmer and mother of four. She also travels around the country, sharing her love for fitness, yoga, and meditation at exclusive workshops and events.
Bex has made appearances and been featured by talk shows, magazines and brands including the Lisa Oz Show, Fitness Magazine, Reebok and Lady Footlocker.
“One of the best pieces of advice I have ever received is to “be nice – don’t network.” Beyond cultivating and honoring a strong and engaged relationship with your audience, genuine relationships with your colleagues are everything when it comes to getting your message heard in the infinite space of the internet.
When I set out to building these genuine relationships, I leave all those impersonal networking tips and tricks at the door and focus on building real friendships with people whose work I admire. Don’t engage your colleagues because you think can boost your stats; enter into equal relationships where both parties can benefit.
Like in any good relationship, you should always set out to offer much more than you would ever expect. Not only has this practice brought me tremendous success in business, it has enriched my personal life, as well.”
James Clear | Writer, Travel Photographer, and Entrepreneur
James Clear writes at his blog, JamesClear.com
, as well as on the Huffington Post, where he shares his ideas and experiences for using behavior science to improve your mental and physical performance – in work and life. In addition to writing, James is a travel photographer
, weight lifter, and entrepreneur.
“There are two parts: one is strategic, the other is tactical. First, you can improve your offer to your community. That could mean enhancing the value they get from your products or writing better articles each week.
You’ll hear people talk about things like copywriting, design, and conversion – all of those are important – but, the thing that matters more than any of them is the offer. The value you offer people determines how successful copywriting, design, and conversion can be.
Offer more value and you’ll improve all of the other areas, as well. And when it comes to tactics, build an email list above all else. The people who subscribe to your email list are your real readers, while the people who visit your website are just passing by.”
Dr. Danielle Dowling | Relationship Expert, Writer & Coach
Dr. Danielle Dowling is a relationship counselor and business coach
. She holds a doctorate in psychology, and her goal is to inspire women to live their best possible lives and have healthy relationships.
“There is only one way to get what you want. How? You dedicate yourself to it. Set your sights on it. Get it in your cross hairs. A little more each day, shift your attention and skills to your passion project; away from pleasing only other people, and towards genuinely pleasing yourself.
Inch by inch,
ever so slowly
shift your attention and skills to your passion project. You will not realize your dream if you keep giving your current less-than-ideal-situation all of your energy and leaving your passion project to wait for you to “find the time.”
If you want to take your online presence to the next level you must: Make a leap in faith. Do what’s required. (Need to disappoint and underwhelm a few people while dream chasing? So what!?) Find the time. Your dream deserves,YOU deserve more than shotty, scraps of left over love and attention. Make it happen.”
Latham Thomas | Founder of Mama Glow, Holistic Lifestyle Expert & Author
is a maternity lifestyle maven, wellness & birth coach, yoga teacher, and author on the vanguard of transforming the maternal wellness movement. Her practice provides support to pre/postnatal women along their journey to motherhood offering culinary and nutritional services, yoga, and birth coaching services.
Latham is author of the recently released book, Mama Glow: A Hip Guide to a Fabulous and Abundant Pregnancy
, and her television appearances include The Dr. Oz Show, Fox News LIVE and CBS News. She has also been featured in the New York Daily News, New York Post, Vogue.com, the cover of Experience Life Magazine, and more.
“Be authentic and embrace your uniqueness- there is so much to choose from and many voices in the sea of options available. Why should a consumer choose you? What is unique about you?
Embrace and incorporate the things that make you stand out! Own your message and don’t worry about what others are doing. Your unique path was carved out for you alone- strut your way to success.”
Dr. Romie Mushtaq | Mind-Body Physician, Speaker, and Blogger
Romila “Dr. Romie” Mushtaq, MD is a mind-body medicine physician, neurologist, and yoga & meditation teacher. She is passionate about empowering women to find health and balance through health and wellness coaching, motivational speaking, and blogging at www.brainbodybeauty.com
Dr. Romie’s Advice:
“As a mind-body medicine physician and yogi, I try to bring a practice of mindfulness into my business practices daily. My simple definition of mindfulness is: “paying attention”. I practice mindfulness whether I am coaching clients, speaking to a large audience, or writing for my blog. It is easy to get distracted by thoughts like: “what is driving the market?” or “what may attract more clients?” When we get lost thinking about others, we forget to connect to our own personal mission.
The first step is to quiet the analytical business mind, and connect back to your own mission. Questions to ask one’s self: What is my true passion? How do I want my clients to feel after interacting with my service/product? How can I be of service for a greater good?
This is how we create a mindful relationship with our future clients. Once we are grounded in our own truth, we can then use our businesses and websites to attract the type of clients that will resonate with our mission.
I have gratitude that when I was stuck in a place of fear, I learned to call on my community. I surrounded myself with positive women who believed in my message, my mission, and my business. I now have that same desire to empower other women to flourish in their health, businesses, and relationships.”
Julien Smith | Founder & CEO of Breather, Author & Speaker
Julien Smith is the CEO of Breather
, an on-demand space company. He is a New York Times bestselling author of three books; Trust Agents
and The Impact Equation
, both co-written with Chris Brogan, and The Flinch
Julien has been a consultant and speaker at some of the largest corporations in the world, including Google, Microsoft, and American Express.
“You have to be about something that’s more important than the product. For Breather, we are about quiet, quality time / space, focus, etc., so we can discuss things around those subjects. Whatever you are about, you can make that interesting to people- and anything can be interesting.”
Kristen Carlson | Published Wedding & Lifestyle Photographer
Kristen Carlson is the in-demand owner of K.Holly Photography,
a destination wedding and lifestyle photographer based in California. She specializes in capturing her clients’ connection, love, and sense of adventure.
Kristen has been featured in some of the world’s most renown wedding blogs, including the Knot and Style Me Pretty.
“The best tip I can give is to be real, positive, and engaging! Your online presence is who your clients, potential clients, and peers will see and know you as. I think it’s so important to be yourself and connect with those who are following you – they want to know the face behind your brand!
I like to let potential clients see and feel what it’s like to work with me, so that when they do, they feel like they know me, and automatically feel more comfortable in front of my camera. Infuse your posts with positive energy, get your audience involved, and be yourself!”
Jared Koch | Founder & CEO of Clean Plates
Jared Koch is a nutritional consultant, as well as the creator of Clean Plates
and co-author of The Clean Plates Cookbook
and Clean Plates Manhattan
and Los Angeles
, the only nutritionist and food critic approved guide to the healthiest, tastiest and most sustainable restaurants.
Jared speaks regularly about nutrition at large organizations including Google, Bank of America and Sony. His goal is to provide the best resources and inspiration to those who are interested in living more consciously.
“Growing an online presence involves multiple aspects, but to me, it always comes back to the basics. Develop great content that is useful to people and engaging to read. In other words, make them want to come back for more and make them want to share with their friends what you are writing about.”
Courtney Carver | Simplicity Author & Speaker
Courtney believes that doing work you love should be accessible to anyone who is interested. The simplicity author and founder of Be More with Less
helps readers simplify their lives and business so they can focus on what really matters.
Courtney has written for major blogs including Zen Habits and Pro Blogger, and has made appearances on The Today Show
“The most helpful thing I can offer is that when you shift your thinking from “how can I help my business?” to “how can I help people?” all the crunchy stuff that slows you down seems to rapidly dissipate.
When you start solving problems and your focus becomes people instead of numbers, strategy and growth, you feel better about what you are doing and can start to really listen to what people want. It sounds simple, but that simple shift is life changing and business changing. When people come first, you relate in a much more powerful way. You can be you and attract the best people to work with you.”